Website Analysis 3 - Layout

The less important details tend to be placed towards the bottom of the page. As you scroll down, the appearance tends to become more casual and less serious. I say this because there is a lot less red and the layout is much more haphazard than the strict structured headlines at the top. I think this mimics a real life newspaper where written news stories can be found. All the important stories/issues tend to be at the front of a paper and as you flick through things tend to get less serious. Did anyone else notice this?
. There are no adverts towards the bottom of the page, I reckon this is because chances are a lot of people won’t scroll down as what they want will most likely be at the top of the page and what’s the point in advertising if no-one is going to see it automatically?
I think in today’s society, there are not many young people really interested in the happenings in the world around them, but for young people like myself I believe Sky News and their website are useful as everything is clear and even if we can’t be bothered going on to read all the articles, even just by clicking on to the homepage once in a while we can at least be aware of what’s happening in the world and maybe if we keep seeing the same story, take an interest in it and follow it. I know I’m like that, although I do like to know what’s happening, there will only be one main story every once in a while I’ll take an active interest in and follow right until the end.